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Business Management
Marketing
Understanding effective marketing methods is vitally important to exploring and expanding agricultural enterprises. Marketing requires not only researching a market but also developing skills in entrepreneurship. The marketing resources on this page can assist agricultural businesses in making decisions that will allow them to turn their ideas into fruitful enterprises.
Visit the Marketing Communications section for resources that help growers and Extension agents effectively work with the media, including crisis communication materials, sample news releases, fact sheet templates and more.
Direct Answers For Direct Marketing
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Understanding direct marketing methods is vitally important to growers exploring alternative enterprises. Direct marketing requires not only researching your market but also developing skills in entrepreneurship.
The information provided within includes tools to assist your clientele in making decisions that will allow them to turn their ideas into fruitful enterprises.
The Southern Sustainable Agriculture Research and Education Grant funded this resource to answer questions about direct marketing. For more information, please contact Gary Bullen or Ed Estes
Additional Resources
Penn State offers a comprehensive selection of marketing resources to help growers and Extension agents build operations and customer bases. Sections include advertising, customer service, Internet sales, agritourism and more.
The Produce Lady
A personal look at locally grown foods, healthy recipes, N.C. farmers markets, produce videos and food safety practices.
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Your Business Toolkit
We share basics for your business, from identifying customers, developing a business plan, considering insurance basics to marketing. View the entire toolkit.
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